If you're a retailer selling gummy vitamins, it's important to know the advantages of this type of vitamin that you can expound upon in your marketing efforts. The following are six things about gummy vitamins that can make them more attractive to the consumer and therefore easier to market.
Gummy vitamins appeal to kids
It can be difficult to get children to take vitamins. A lot of kids either don't like to or can't take pills. Fortunately, kids typically enjoy taking gummy vitamins. Parents know that it's far easier to get kids to do things they enjoy. Gummy vitamins make it easier for parents to ensure that their kids are getting all the vitamins and nutrients they need to stay healthy.
Gummy vitamins are more comfortable to take
Some vitamin pills are very large. This makes them difficult and even potentially dangerous to take. Gummy vitamins are chewable and don't need to be swallowed whole. This makes it so that they are much easier and more pleasant to take than traditional vitamins in pill form.
Gummy vitamins taste good
Another great thing about gummy vitamins is that they can be flavored to offer a range of tastes. Those taking these vitamins can choose the vitamin flavor that appeals to them. This means that taking gummy vitamins isn't just healthy, but can also be a tasty treat.
Gummy vitamins are easy to digest
Some traditional vitamins in pill form can be hard to digest. In fact, some consumers report feeling nausea after swallowing a pill multivitamin. This is especially likely for those who take pill vitamins on an empty stomach. Fortunately, gummy vitamins are easier to digest. This means that they're unlikely to cause nausea and are digested more like normal food because they are chewed before digestion.
Gummy vitamins are great for smaller dosages
Gummy vitamins are often made to contain smaller amounts of vitamins and minerals than standard vitamins and supplements. This makes gummy vitamins ideal for smaller dosages. Consumers looking for a supplement to their vitamin intake without taking a vitamin offering the entire recommended daily value of certain nutrients may find gummy vitamins to be ideal.
Many different vitamins and supplements are now included in gummy vitamins
These days, just about any type of supplement that's available in traditional vitamin form can be had in a gummy vitamin version. This makes it so that gummy vitamins offer variety. Whatever a consumer's nutrient or supplement needs, gummy vitamins are increasingly able to accommodate them.
Talk to a gummy vitamin manufacturer to learn more.